Identity / Destination Branding / Print / Film
/ Campaign / Environment
Client: Lee Valley Leisure Trust
Not a venue. A destination.
Lee Valley Regional Park Authority (LVRPA) owned three of the London 2012 venues and, following the event’s success, they seeked about creating a venue management brand. The visual identity needed to capture some of the buzz and excitement of the Olympic year.
Not a venue. A destination.
Lee Valley Regional Park Authority (LVRPA) owned three of the London 2012 venues and, following the event’s success, they seeked about creating a venue management brand. The visual identity needed to capture some of the buzz and excitement of the Olympic year.
Not a venue. A destination.
Lee Valley Regional Park Authority (LVRPA) owned three of the London 2012 venues and, following the event’s success, they seeked about creating a venue management brand. The visual identity needed to capture some of the buzz and excitement of the Olympic year.
The resulting brand needed to reflect its new name Vibrant Partnerships. We created a logo which explored the idea of intersection, reflecting Vibrant’s commitment to their three core values – excellence, experience and service.
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